So I was flipping through my most recent copy of Lucky magazine, and I noticed a short piece promoting the web-exclusive brand Datura (datura.com). The short article proclaimed that the site is "our new go-to for classic, wear-forever staples," and the founder, Stefania Borras was quoted saying "I saw a void for timeless, quality clothes at affordable prices.
Now, anything that claims to be affordable will get a second look from me. And after a glance at the collection pieces shown with the article, and poking around the site, it confirmed to me what I've already thought for a while: the word "affordable" to the fashion world means something totally different than it does to me (and I have to imagine to many Americans.)
My income these days is significantly more than it was 10 years ago, but I don't think my budget has changed much (seems like the more $ I make, the more expensive everything else in life is.) "Affordable" to me is not $150 for a linen shirt. In fact, unless for special occasion or quality leather, anything over $100 is generally too much. I don't have an extra $300 laying around for a silk shirt dress, and I confess envy if you are reading this and do (and not because I want the $300 silk shirt dress, but because I have student loans to pay off, and extra cash would help!) ;)
The good news is though that its not the price of what you wear that makes you look fashionable and stylish. Subconsciously we think stylish = expensive, and that's probably because the 'stylish' people we look up to for inspiration are rich: actresses, models, socialites, reality stars. We start to think that to look as fabulous as we think they do, we need their budgets. But that's so not true.